About Us
About Us
We’re your partner to execute your Expansion into Emerging markets
HOB was founded in 2023 to empower international brands in expanding their presence and unlocking their full potential in the MENA region. Navigating the complexities of this dynamic market—along with high start-up costs—can be a major barrier for small to medium-sized brands looking to establish themselves in emerging markets. With our expertise and proven track record, we provide tailored strategies, from securing the right retail partnerships to offering high-impact consultancy, ensuring a seamless and successful market entry.
End-to-End Brand Expansion
HOB offers a comprehensive range of services across all channels, tailored to each brand’s needs. Whether through a traditional distribution model, an agency-wholesale approach, consultancy, or direct commercial distribution, we provide strategic solutions to drive growth and success in the market.
The Team
Meet the Experts Behind HOB


DISTRIBUTION OPPORTUNITY
Unlocking New Distribution Opportunities
Wholesale
Multibrand stores online and offline.

E-commerce
Experiential.com to drive brand awareness in combo with convenience and commercial uplift.

Retail
Monobrand store expansion across top malls with state-of-the-art logistics and retails operations.