Our Solutions

The Problem

Challenges in Market Expansion

High entry cost

International brands face high entry barriers and complex market dynamics in the Middle East.

Alternatives are scarce/Big players rule

Existing Middle East companies lack tailored support for emerging international brands.

Many brands would like to expand in MENA, however:

  • Not willing to set up their own legal entity due to high start-up cost.

  • Question marks on macro political regional outlook in the greater Middle East region.

  • Legal and operational complexity.
  • Bad experiences/wrong partner in the past.
  • Don’t have resources and expertise on the field.
  • Excess of mega corporations with massive brand portfolio.
  • They are brand collectors, with focus on few brands (biggest ones).
  • Not much love and attention to detail on small to medium brands (interest on minimum global revenue USD 10M-60M).
  • Old school approach, very traditional, mainly offline and mono-brand driven.
  • Mono-cultural composition with absence of well seasoned top professionals.
Why choose us

Expertise, Innovation & Proven Success

Strategic Expertise

Our team brings deep market knowledge and innovative strategies to help brands succeed in new regions.

Global Network

We connect you with key industry players, distributors, and partners to accelerate your expansion.

Data-Driven Growth

Leveraging insights and analytics, we optimize your brand’s positioning for sustainable success.

End-to-End Support

From market entry to scaling, we provide tailored solutions to ensure long-term profitability.

The Solution

A Game-Changing Approach

Marketplace Management

Experience across all channels in 10+ countries.

Continuous market research to identify trends, assess competition, for informed decisions about product selection, pricing, and expansion.

RETAIL & OPERATIONAL EXCELLENCE

More than 400 stores opened globally (LEGO, adidas, Asics, Reebok, SVD).

With in-house knowledge about the latest retail technologies, including point-of-sale systems, e-commerce platforms, and inventory management.

Wholesale & Business Partner Network

Consolidated relationship with 30+ wholesale & franchise retailers, landlords & public entities.

Close relationship with top fashion and streetwear middle east accounts.

Consumer Connection

Experienced on the consumer dynamics & trends of the region, with solid experience on the direct-to-consumer business.

Insights into customer behavior, preferences, and demographics, with tailored marketing strategies, product offerings, and customer experiences to meet consumer needs effectively.

Operational Excellence

Established hands-on management of the retail business with end-to-end business acumen on the operational execution.

Sourcing, procurement, and distribution logistics to ensure products reach the shelves efficiently. Best 3PL partner in the middle east (Sharaf Logistics – Ikea, adidas, puma, Gucci…).

ACCESS TO TALENT & INVESTORS

20+ years of experience with access to a vast network of talent across functions in the region.

Gain access to top-tier talent across global markets. We connect you with skilled professionals to drive your business growth and innovation.

READY TO SCALE UP

How Will We Accomplish Our Plans?

People & Leadership

Leadership team with skin in the game and proven track record in the industry and region. Access to pool of talent for key positions.

Retail Operations

State of the art 3PL, with the ability to adapt to our needs in terms of space and manpower. Strong relationship with landlords on key malls, to have access to premium locations.

Capital & Forecasting

Conservative planning, and meticuolous control on every PnL line and focus on efficiency and bottom line.

Go To Market & Expansion Plans

Company already established and ready to launch operations. Mainland company pending.