Welcome to Home Of Brands

Empowering Brands to Expand & Thrive Globally

HOB connects international brands with new markets through strategic distribution, consultancy, and direct commercial solutions.

Our Purpose & Reach

Expanding Boundaries for International Brands

Our Vision

We aspire to be the region’s premier hub for innovative and purpose-driven brands, known for our unwavering dedication to excellence, ethical business practices, and social responsibility.

Our Mission

To become the #1 all-in-one destination for international brands looking for a business partner in the Middle East and Emerging markets.

Our Territories

Middle East, North Africa, Levant (Lebanon, Jordan, Egypt, Israel, Türkiye) and South East Asia.

About Us

Supporting Brands with expertise on Expansion

HOB was founded in 2023 to empower international brands in expanding their presence and unlocking their full potential in the MENA region. Navigating the complexities of this dynamic market—along with high start-up costs—can be a major barrier for small to medium-sized brands looking to establish themselves in emerging markets.

UAE as entry point to the region.

With a first entry in the UAE, the most mature market in the MENA Region and offering high-growth potential.

Diversified Economy

2nd Largest economy in the Middle East. Most diversified economy in the Middle East into sectors like tourism, finance, trade, and technology.

Expat & Tourist-centric Spend

Tourist hub of the region.
Young and diverse population mainly constituted of expats. Dubai ranked as fifth best city in the world. UAE ranked as 2nd safest country in the world for 2022.

Attractive Retail Market

2nd Largest retail market in the Middle East. Steadily growing apparel spend.

Highly Relevant Consumer Profile

Market dominated by international brands. Demand mainly driven by mid to upper class. Dubai, a global Hub for international brands and entrepreneurs, with a world-class infrastructure and a business friendly ecosystem with tax advantages, and investor-friendly regulations.

The Problem

Challenges in Market Expansion

High entry cost

International brands face high entry barriers and complex market dynamics in the Middle East.

Alternatives are scarce/Big players rule

Existing Middle East companies lack tailored support for emerging international brands.

The Solution

A Game-Changing Approach

A one-stop platform, led by a seasoned team with 50+ years of combined industry experience in the region.

  • MARKETPLACE MANAGEMENT
  • RETAIL & OPERATIONAL EXCELLENCE
  • WHOLESALE & BUSINESS PARTNER NETWORK
  • CONSUMER CONNECTION
  • ACCESS TO TALENT & INVESTORS
  • COMPANY FORMATION WITH LEGALITIES & FINANCIAL PLANNING